Guides for local business owners

Straight answers to the questions owners ask me most.

• What does a restaurant website really cost over three years?

  Three-year cost of Popmenu, SpotHopper, Owner.com, Squarespace and a site you own outright, using each company's published prices.

• What does a restaurant, bar or brewery website actually need?

  The seven things a restaurant, bar or brewery site needs, and the things it can skip. A checklist for owners.

• Do I still need a website if I have Google and Instagram?

  Google Business Profile and Instagram cover a lot. Here's what they miss and what a website adds for a local business.

• Does a barbershop or salon need a website if the booking app gives you one?

  Booksy, Vagaro and Square give you a booking page. Here's what that page does well, what it doesn't and when your own site is worth it.

• How do I get my domain out of Wix, Squarespace or GoDaddy?

  Step-by-step: moving a domain you bought through Wix, Squarespace or GoDaddy to a registrar in your own name, without breaking your email.